e-karta obserwacji pacjenta
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Market Research Poland

FMCG Marketing research

Within this field we offer:
  • Consumer insights;
  • Product concepts and prototypes research – sensory testing;
  • Advertising concept testing - packaging/advert (storyboards/stillomatics);
  • Advertising campaigns tracking;
  • Segmentation research;
  • Quantitative sensory testing – Central Location Test;
  • Measurements of products presence in the media, including social media.

Pricing:

Item number Scope of service Target group Timing of the process Net price (from...)
1 4 IDI, 2 FGI, two-step analysis, report Consumers 14 days 9900 PLN
2 2 FGI, report Consumers 14 days 8800 PLN
3 Branding recognition research (CATI, n=600), report Consumers 14 days 14000 PLN
4 Central Location Test n=450, statistical analyses, report Consumers 18 days 14000 PLN
In case of qualitative research carry out ad hoc, lead time does not exceed 14 days.

Timeline:

7 days
14 days
 
 
1. Development of tools for data analysis
 
 
3. Conducting of IDI
 
 
5. Presentation
 
 
7. Report
 
 
2. Consultation
 
 
4. Preliminary analysis
 
 
6. Conducting of FGI

Harmonogram:

7 dni
14 dni
 
 
1. Development of tools for data analysis
 
 
3. Conducting of IDI
 
 
5. Presentation
 
 
7. Report
 
 
2. Consultation
 
 
4. Preliminary analysis
 
 
6. Conducting of FGI

Qualitative research – verification and analysis

Qualitative research has a weakness, which is relatively expensiveness in relation to target sample size. This means that obtained results are difficult to generalise to the entire population.

Our solution to this problem is:

The strict selection of the respondents, according to:

  • Demographic and economic variables;
  • Lifestyle;
  • Shopping preferences and experiences;
  • Health situation.
New!

Authorial method of two-step data analysis:

  • This method is based on conducting of two types of research. The first one is used to obtain individual opinions of the representatives of target group on a given topic, for example by in-depth interviews. After this first step we analyse the data and use the results to create research tool for the second step – focus group interviews.
  • FGI has explorative character, and apart from obtaining new information, enable verification of the interviews from the first-step.

Our customers:
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