e-karta obserwacji pacjenta
Medical Software

Market Research for Pharmacy

 

In the range of the marketing research for pharmaceutical companies we provide:

consumer insights,
advertising/packaging concept tests,
advertising campaign effectiveness studies,
decision-makers (physicians, pharmacists) surveys,
testing of presence of the product in the media,

Qualitative research – verification and analysis


Qualitative research has a weakness, which is relatively expensiveness in relation to target sample size. This means that obtained results are difficult to generalise to the entire population.

Our solution to this problem is:

obrazek - ludzie

The strict selection of the respondents, according to:

  • Demographic and economic variables;
  • Lifestyle;
  • Shopping preferences and experiences;
  • Health situation
New!

Authorial method of two-step data analysis

  • This method is based on conducting of two types of research. The first one is used to obtain individual opinions of the representatives of target group on a given topic, for example by in-depth interviews. After this first step we analyse the data and use the results to create research tool for the second step – focus group interviews.
  • FGI has explorative character, and apart from obtaining new information, enable verification of the interviews from the first-step.

Exemplary cost

Item number Scope of service Target group Timing of the process Net price (from...)
1 4 IDI, 2 FGI, two-step analysis, report Consumers 14 days 9900 PLN
2 2 FGI, report Consumers 7 days 8800 PLN
3 Brand recognition research (CATI, n=600) Consumers 14 days 14000 PLN
4 Opinion-forming group research, 20 IDI Physicians, pharmaceuts 14 days 12500 PLN

Reliable solutions and lead time

czas realizacji

In case of qualitative research carry out ad hoc, lead time does not exceed 14 days.

Timeline:

7 days
14 days
 
 
1. Development of tools for data analysis
 
 
3. Conducting of IDI
 
 
5. Presentation
 
 
7. Report
 
 
2. Consultation
 
 
4. Preliminary analysis
 
 
6. Conducting of FGI

Harmonogram:

7 dni
14 dni
 
 
1. Development of tools for data analysis
 
 
3. Conducting of IDI
 
 
5. Presentation
 
 
7. Report
 
 
2. Consultation
 
 
4. Preliminary analysis
 
 
6. Conducting of FGI
Conducting of the research may be supplemented by quantitative research, which allows quantification and authentification matter relating to product target group.
On these ground could be also useful in particular research project, to take into account CATI technique, which provides detailed quantitative information.

Survey elements could cover:


  • Occurrence and burden of symptoms, to which the product is responding;
  • A willingness to address problem, when it occurs;
  • Product recognition (spontaneous and aided awareness/recall);
  • Use of a brand products or generic products;
  • Associations with a brand.
 

 

 

 

 

Our customers:

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