CAWI - Online survey

CAWI (Computer Assisted Web Interview) - is a technique of collecting information used in both market research and public opinion, where the respondent fills out an electronic questionnaire.

What can a business gain from marketing research?

Survey research allows businesses to gather data about the market, consumers, and information about their own company. The information and solutions contained in the report serve as a roadmap for the entrepreneur in determining the steps to take in order to achieve the desired goal. Conducting a survey targeting the business's target audience reveals the motivations, habits, and expectations of the consumer. Such information can be easily utilized to adapt to customer expectations, thereby increasing sales and building a positive brand image. On the other hand, conducting a survey on one's own brand helps identify the strengths and weaknesses of the company. Through such research, one can see their brand through the eyes of the consumer and consider the brand image and possible changes in line with customer expectations.

Advantages of electronic surveying

In the era of widespread internet usage and easy access to computers and mobile devices, CAWI (Computer Assisted Web Interview) is considered one of the most promising quantitative research techniques. Its electronic process, supervised by dedicated software, offers the following advantages in surveying:

  • Allows for large-scale surveys with relatively low costs (no need to hire interviewers or print questionnaires) and in a relatively short time.
  • Enables targeting specific groups of respondents, including representative and nationwide samples. This can be achieved through personalized invitations to complete the questionnaire or by making it available on relevant thematic portals or social media platforms associated with the target audience.
  • Provides real-time access to collected responses, allowing for partial analysis during the survey.
  • Attractive to respondents as it ensures anonymity and allows them to complete the survey at their convenience, anytime and anywhere.
  • Enables the use of multimedia questionnaires. Unlike paper-based surveys, electronic questionnaires can include video, audio, and graphic materials, as well as be edited during the survey process.

Frequently asked questions.

How much does a survey cost?

The cost of a survey varies depending on many factors, such as the complexity of the survey and the sample size. Another variable that depends on each client is whether they need consultation with our experts. The cost of one survey, including consultations with our team, which includes reviewing the survey and preparing the survey application, starts at 4 PLN.

What are the benefits of conducting an online survey?

Surveys conducted online are characterized by low implementation costs, allowing even small businesses to benefit from this solution. Choosing the CAWI method also allows for the implementation of multimedia solutions in the survey, opening up new possibilities compared to traditional survey methods.

What information can be obtained through a CAWI survey?

A CAWI survey allows for understanding consumer preferences, assessing brand awareness, exploring the market, and identifying potential niches. The speed of conducting surveys using the CAWI method enables quick results and the implementation of solutions.

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