Consumer research

Learn more about your clients and how to meet their expectations. Financial growth guaranteed!

In the age of ever growing competition, every entrepreneur faces the necessity of taking measures to attract new customers and to retain current ones.

Start a dialogue with your client

If you want to properly take care of your customers loyalty towards your products, you have to get to know them well as soon as possible. Thanks to our companies consumer research projects, you will gain access to invaluable information about your clients, such as:

  • Current behavior and buying habits
  • Styles of consumption
  • Conscious and unconscious needs and expectations
  • Your brands symbols, which your customers will be able to identify with
  • Brand awareness and its assessment against competing brands
  • Desired channels of promotion and distribution
  • Packaging design and brand visual identification systems
  • Evaluation of advertising messages and concepts

Our research solutions:

Potential benefits of consumer research

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Improve a product according to its             customers' preferences

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Optimal planning of a marketing campaign
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Budget optimization and an increase in sales profits
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Possibility to get to know one's customers and establish new relationships with them
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Identification of proper channels to reach new clients
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Strengthen a brand and prevent any crisis from arising
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Better alignment of prices and product catalog
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Estimation of a product's life cycle and its future consumer behavior
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Understanding of a products and brands strengths and weaknesses comparison to its competition.
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Frequently asked questions.

Do BioStat experts have significant experience in conducting consumer research?
BioStat has conducted over 4000 diverse research studies. Some of these studies are focused on consumer research, including customer satisfaction surveys, brand awareness research, and market studies.
The experts have extensive experience in techniques, methods, and analysis of consumer research.


How are consumer tests conducted?
As part of focus group research, we conduct tests using concepts. In the age of pervasive digitization, BioStat specialists also conduct online tests and closely monitor their proper execution.
What aspects does a mystery shopper really pay attention to?
During the purchase, the mystery shopper observes customer service, salespersons' reactions and communication, asks a series of questions, and pays particular attention to the appearance of the premises.
There's no better way to assess service quality. With a well-trained mystery shopper, we can objectively view the company through the eyes of customers.
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