If you want to properly take care of your customers loyalty towards your products, you have to get to know them well as soon as possible. Thanks to our companies consumer research projects, you will gain access to invaluable information about your clients, such as:
Learn how real or potential clients rate your products, and what are their sugestions on how to improve them. We submit to sensory tests products that are available on the market, early prototypes and packaging and advertising elements.
We carry out consumer research with the use of modern devices that track eye movement and mouse cursor placement on a web page. Their use allows us to provide reliable data on readability and attractiveness of packaging and advertising materials, usability of your ecommerce platforms, and on choices made by your customers.
This research allows us to to isolate specific groups of designated customers, to target in your marketing message. The measurement begins by conducting qualitative research in order to explore the assumed research problem. These findings allow us to properly design a research tool made specifically for the representative quantitative research.
This type of consumer-based research is meant to analyze the quality of your customer service and your customers satisfaction with it. Carrying out mystery shopping measurements is basically a necessity in this day and age for every sales or service company. As shown by our nationwide research, nearly 70% of Polish people give up on certain offers only because of their dissatisfaction with the quality of customer service.
Your product's customer satisfaction can be tested by means of one of our quantitative research techniques. In this case, surveys that make use of modern devices and mobile applications could be the perfect choice.
Our proprietary online panel "Opinion Polling" allows the realization of representative surveys even within a 24 hour time limit! We have thousands of users for whom assessment of products is a real passion. Their consumer profiles are so varied, that you will surely receive valuable information from people actually interested in your offer.
Do you want to verify how well known your brand is amongst your target groups? At your request we can examine both spontaneous and aided brand awareness. We will also find out what emotions and assocations your brand evokes amongst your consumers.
Potential benefits of consumer research
Improve a product according to its customers' preferences