Medical Market Research

For our clients from the pharmaceutical and medical industry, we conduct various projects, such as: market research, marketing research, epidemiological research, opinion surveys and customer pricing research. We also specialize in the field of analysis of brand awareness and brand image.

Research methods
  • Pencil and paper interview (PAPI);
  • Computer-assisted personal interviews (CAPI);
  • Computer-assisted telephone interviews (CATI);
  • Computer-assisted web interviews (CAWI);
  • Individual in-depth interviews (IDI);
  • Focus group interviews (FGI).
We conduct
  • Medical market research – launch of new medical products on Polish and CEE market;
  • Patient satisfaction surveys;
  • Brand awareness research and analysis of purchasing habits;
  • Consumer, doctors, pharmacists preferences research;
  • Price analysis;
  • Advertising effectiveness research;
  • Research on substitution prescriptions at pharmacies;
  • Research on the effectiveness of medical representatives (message recall, recall test);
  • Doctors satisfaction surveys.
We reach
  • Doctors;
  • Patients;
  • Pharmacists;
  • Medical staff, nurses;
  • Pharmacies.

Our long-term experience in the field of pharmaceutical industry, in both marketing research and in the registration process of medical products or clinical trials, causes that we are a reliable partner of pharmaceutical companies in their research activities.

We conduct research for Rx and OTC drug segment. Our research projects and analysis are based on statistical methods. Using the collected data we do analysis starting from market segmentation to product positioning and forecasting market share.

We reach doctors, pharmacists and patients to examine their opinion, satisfaction and analysing their brand awareness. Pharmacies, medical and administrative staff are also in the field of our interest.

Biostat
+48 (22) 1228025
+48 (32) 4221707
+48 668 300 664

Biostat
biuro@biostat.com.pl
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