Survey research is one of the most commonly used methods for acquiring empirical data. Conducting surveys is essential, especially in marketing research projects and market analysis. It allows us to learn about customers' thoughts on specific brands, as well as their consumption styles, needs, and preferences. Our survey measurements include not only consumers but also representatives from the business, scientific, and public administration sectors.
Survey research can be categorized into various types, depending on the criteria for acquiring empirical data. Traditional techniques include PAPI (Paper and Pencil Interviewing) and CATI. In addition to these, we also conduct measurements using the Internet (CAWI - Computer-Assisted Web Interviewing) and mobile devices (CAPI - Computer-Assisted Personal Interviewing).
CATI is a survey method conducted by us in a professionally arranged studio equipped with 30 telephone interviewing stations. We have a team of experienced interviewers who conduct telephone questionnaire interviews with respondents.
They record the answers to individual questions in our proprietary CATI-SYSTEM computer system. This significantly simplifies and speeds up the implementation process while avoiding the risk of obtaining incomplete and low-value responses. The system also ensures the proper application of skip patterns and allows for answer rotation. CATI surveys also provide the opportunity to quickly reach even hard-to-access respondent groups and offer relatively low implementation costs - these are significant advantages of this type of survey.
Internet-based survey research involves respondents filling out an electronic questionnaire online. This technique works particularly well for studies on employee satisfaction, customer satisfaction, and public administration. Its advantage lies in the ability to complete the survey at a chosen time and from any device with internet access. When conducting this type of survey, we use mechanisms such as one-time codes or data encryption through login and password. This ensures respondent anonymity, increasing their willingness to provide honest answers. Electronic questionnaires also allow for the inclusion of graphic and audio-visual materials with the questions.
In this case, the interviewer conducts face-to-face interviews in a field setting, recording the respondent's answers using a system installed on a mobile device. Additionally, the interviewer has the ability to present graphic and audiovisual materials to the respondent, such as advertising concepts, packaging designs, or visual identity elements. Similar to the use of CAPI and CAWI techniques, the data is automatically recorded in the system and ready for analysis, eliminating the need for manual coding. This automation speeds up the result processing.
In this case, direct personal interviews are conducted using paper questionnaires. The interviewer reads the questions to the respondent and records their chosen answers on the questionnaire form. It is also possible to conduct an audit survey where respondents in the same location are given questionnaires to fill out independently.
PAPI studies are carried out nationwide, both with a representative national population and specific specialized groups.
In response to market needs, we have created a modern consumer panel called "Opinion Study." It enables the rapid acquisition of information from targeted groups of customers regarding their needs and consumer preferences. Participants in the platform also provide responses related to brand awareness and evaluation, thereby influencing their improvement and adaptation to real needs.
The end product of our conducted survey research is a report containing a list of findings and recommendations. In the case of the commercial sector, their implementation allows for:
Although paper-based surveys have been around for a long time, they have gained popularity in recent decades, mainly due to the increasingly saturated market of goods and services. The fight for customers has become a priority for businesses, and survey research has proven to be helpful in providing knowledge on topics that interest entrepreneurs. Customer satisfaction surveys allow businesses to ask customers for their opinions on products and customer service quality. This way, they can identify the strengths and weaknesses of their own business. Respondents often suggest solutions to problems while pointing out the weakest aspects. Taking care of a brand's image as one of the most crucial elements of a business should not surprise anyone. Conducting brand image research using traditional and modern methods allows companies to see their business through the eyes of customers, understand their associations, and the emotions evoked when they see the company's logo. Brand image research and customer satisfaction surveys can also be conducted on the company's biggest market rival. Understanding the weaknesses of the competition provides knowledge on how to attract dissatisfied customers from competitors.
Survey research can be conducted using more traditional methods such as telephone interviews or paper surveys. Currently, online surveys are the most common method because they have shorter implementation times and lower costs compared to more traditional methods. However, traditional methods are not a worse choice and also ensure receiving high-quality research results. Additionally, not all surveys can be conducted online. The percentage of older people using the internet is still not high, which is why surveys on a large population of seniors are conducted through telephone or paper interviews. In this particular case, insisting on conducting online surveys with seniors could significantly exceed the time needed for data collection through telephone interviews. Each survey has its own specifications, so it is best to consult with a specialist who can advise on the most suitable research method that will yield the best results.
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Frequently asked questions.
The completion time of the study depends on two factors: the complexity level of the research and the scope of the assigned services. If our experts are required to prepare a customized report with an analysis of the results as part of the collaboration, the completion time will be a few days longer compared to conducting the study alone. If the research level is not too complex, we can complete it within 24 hours!
The results are communicated in the form of a response database in an Excel file. If you request additional services such as research report analysis, you will also receive a report in Word and PDF formats, as well as a cross-tabulation of responses in an Excel file.
Yes. We have ensured this possibility in every survey tool we offer. Additionally, during the study, we monitor the sample implementation, use an intelligent profiling system, and continuously control the reliability of the provided responses.