Market Research
and public opinion surveys

We offer complete solutions within fields of market research, opinion research and evaluation, all based on a wide range of data acquisition methods. We specialise in providing comprehensive services to research projects in fields of pharmacy and medicine.

Telefon
Tel.: +48 666 068 671

The application of advanced analytical methods in the analysis of research results is a strong asset of our company. We conduct comprehensive market research and consumer opinion polls, as well as business sector and public institution analysis. We study the popular opinion of public institutions, the knowledge and familiarity of the drug market and specific OTC / Rx medicinal products. We also research the public’s political preferences and opinions.

We are prepared to make use of non-standard research methods and techniques, and to expand our research subject matter. We guarantee our clients an individual approach to each and every project.

We conduct:

  • opinion polls
  • pharmacy market research
  • market research
  • consumer satisfaction  research
  • mystery shopping
  • social research
  • labour market research
  • evaluations
  • consumer research
  • local and nationwide soundings
  • research for the Local Action Groups
  • research on the quality of public services
  • cluster research.

We conduct our research using all available tools and research methods, including:

standardized questionnaire interviews (PAPI) – both direct and auditorial;
computer assisted questionnaire-based interviews (CAPI);
individual in-depth interviews (IDI), dyad and triads;
telephone surveys (CATI);
on-line surveys (CAWI);
focus group interviews (FGI);
desk research analysis;
SWOT analysis;
case studies.

We also offer to conduct the entire research process, by:

1.
Designing the research process and preparing a database.
2.
gathering the data
3.
supervising the data entry process
4.
preparing the data for a specific type of statistical analysis.
5.
analysing the data and preparing a report with conclusions.
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