Market research

Market research is an effective tool for every company development. It is based on gathering and analysing the information on market-driven processes. On account of data collected, one can provide interpretation of the roots and directions as far as current and future possible trends are concerned. It constitutes the basis for the business decision-making process. Market analyses allow for data collection on economic mechanisms structure. They can be implemented i.a. to determine the demand and supply level along with their reference to price and related matters.

The methods we implement in our research?
Market Research projects are carried out with the use of latest solutions such as consumer panel 'Badanie-Opinii.pl' or our authorial research platform 'SurvGo'. Thanks to this, we are able to guarantee swift action for the project implementation. The results are presented in the form of automatic reports. Market Research has never been that easy.

Not only we apply modern methods. We are also in favour of the traditional ones:
  • Desk research – The analysis includes information sources from public institutions such as GUS, NFZ, law regulations with amendments, company financial statements, newsletters, registers, public auctions, media discourse or business magazines
  • CATI – phone interviews with clients, distributors, competitive entrepreneurs, or business experts. Qualitative interviews are carried out with the new Cati-System;
  • PAPI – quantitative research on a paper questionnaire basis;
  • SMS survey research;
  • CAWI – online survey research. The quickest way to gather data from the target group of respondents.
  • IDI – In-depth interviews, carried out with the presence of an experienced moderator. The study is completed with a report created on the basis of audio transcriptions;
  • FGI – Focus Group Interview. They allow for data gathering on clients’ hidden buying behaviours;
  • Secret Client – thanks to this method, we are able to evaluate the quality of sale outlets service as well as determine the level of standards observation.
The scope of our Market Research offer includes.
Client study
satisfaction, buying preferences, determining the target group
Brand study
recognizability, differentiators, advertising message, brand placement
Product study
Consumer test, packaging, substitution, price tolerance
Segmentation study
Consumer profile analysis, target group identification
Competition study
estimating market coverage, offer analysis
We implement the following researchmethods.
The Market Study we offer:
Quantitative
  • Computer-aided personal interview (CAPI)
  • Paper & Pen Personal Interview (PAPI)
  • Computer-aided Telephone Interview (CATI)
  • On-line surveys (CAWI)
Qualitative
  • In-depth Interview (IDI), dyads, triads
  • Focused Group Interviews (FGI)
Blended
  • Secret Client (mystery shopping)
  • Desk research analysis
  • SWOT analysis
  • Case study
Don't forget to visit our new portal dedicated to Market Research:

Badania rynku
Kontakt Kontakt Kontakt Kontakt Kontakt
Monika Kurpanik
Monika Kurpanik, PhD
Director of Research
Zadzwoń do nas Napisz