What Will You Gain?
diagnosing customer needs and preferences (consumer insights)
product research of concepts and prototypes (sensory tests);
research on advertisement concepts, including packaging and advertising (storyboards / stillomatics);
customer satisfaction surveys
research on reactions to advertising campaigns;
brand awareness research;
segmentation research;
quantitative sensory tests (Central Location Test);
research on the presence of products in the media (including social media).
Brak w wersji angielskiej. Poniżej tłumaczenie: The processes of gathering information and analyzing marketing data have practical significance in business. The goal is to improve the company's performance and respond to the actual needs and expectations of consumers. One of the most valuable contributions of marketing research to a company's operations is the acquisition, interpretation, and preparation of information for the implemented strategy. The patterns revealed in the research process are used in shaping relationships with the market, including as elements of communication activities. Comprehensive data analysis not only facilitates the development of an engaging brand story but, above all, the appropriate addressing of a strategic narrative.
BioStat® tools allow for the rapid execution of brand image research at any stage of strategic activities. Data is acquired quickly and processed immediately in an integrated process, utilizing various research and analytical techniques. One of the most effective tools is surveys conducted on the proprietary Badanie-Opinii.pl panel, which provides representative information about consumer opinions in Poland in a short time. The convenience of independently designing research tools, combined with direct control over the research process, is provided by the Survgo tool.
Precise insights and recommendations enhance the effectiveness of brand marketing activities. Gathering information and analyzing marketing data have practical and advisory significance in business. Regardless of the type of market analysis technique adopted by the organization, the goal is the same: to improve performance and ensure satisfying services for consumers. One of the most valuable contributions of marketing research to a company's operations is the acquisition, interpretation, and preparation of information for the implemented strategy. The patterns revealed in the research process are used in shaping relationships with the market, including as elements of communication activities. Comprehensive data analysis not only facilitates the development of an engaging brand story but, above all, the appropriate addressing of a strategic narrative.
Enhance your position against the competition! We will help your company understand and use data about the market, consumers, and prevailing trends. You will gain the knowledge to plan marketing activities, create an optimal offering, determine the ideal pricing policy, effective promotion, and efficient distribution.
Marketing research for the FMCG market.
The FMCG sector includes fast-selling products for everyday use. High sales volumes and low prices of products along with a number of various distribution channels make the FMCG market attractive but also demanding – effective competition requires a well-thought-out marketing strategy. We will help you develop it!
Marketing research for pharmacy.
The size of the market of medicines and dietary supplements, as well as strict standards in relation to the advertising campaigns for medicines, require well-developed marketing solutions – by reaching patients, doctors and pharmacists, we will provide you with reliable information on the kind of promotional activities that are best to take.
To obtain detailed information about the market and customers, we use individual interviews (IDI) and group interviews (FGI) being qualitative research methods. These methods make it difficult to generalize the results obtained on the whole population examined due to the small size of the research sample. Therefore, in a research process our company focuses on the following:
We carefully select respondents – e.g. in terms of:
We use the authorial two-step data analysis method:
Qualitative Marketing Research includes methods such as:
These qualitative methods are complemented or verified using quantitative techniques such as:
Option I
4 IDI interviews + 2 FGI interviews
(two-stage analysis with a report)
PLN 16 700,00
Option II
2 FGI interviews
(including report)
PLN 12 100,00
Option III
Brand recognition tests
(CATI, n = 600) (including report)
PLNG 13 500,00
Option IV:
CLT survey (n = 450)
(including statistical analysis and report)
NET PRICE PLN 14000 - EXECUTION 14 DAYS
Option V
CAWI Survey in a Self-Service Research Application
Option VI
Click Tracking Research on the research panel www.badanie-opinii.pl
(n=300) (including a report)
Starting from PLN 5,000.00 net
14 days
Development of interview scenarios (IDI / FGI)
Consultation of research tools with the Contractor
Implementation of IDI interviews
Initial analysis of the collected research material
Developing the presentation and the scenario for the FGI study
Implementation of the FGI study
Analysis of the collected qualitative material and preparation of the report
7 days
Development of interview scenarios (IDI / FGI)
Consultation on research tools with the Client
Conducting IDI interviews
Analysis of collected qualitative material and report preparation
Marketing research allows you to gain knowledge on how to improve your company's or brand's position in the market. It enables the resolution of business problems using hard data and multidimensional analysis. Through marketing research, you can learn about the most profitable customers, their purchasing preferences, and, most importantly, what they really need. Based on this, you can develop a long-term marketing strategy and stay one step ahead of the competition.
Yes, we particularly recommend piloting research, especially for qualitative research, as it allows for additional control over the interviewer's impact on the respondent's answers. Conducting a pilot marketing research helps avoid potential errors in the survey questionnaire. The method of conducting a pilot study is determined individually with the client based on the specific project.
We offer both quantitative and qualitative marketing research. Within qualitative tools, we use focused group interviews (FGI), in-depth individual interviews (IDI), desk research, and case studies. These methods are complemented or verified using quantitative techniques such as telephone surveys (CATI) and online surveys (CAWI).
Yes, it is possible. User Experience (UX) research aims to assess the needs and expectations of users and evaluate and improve existing products. We use this research for testing different concepts, layouts, and product prototypes. UX research can also be conducted for websites.
Click Tracking research involves tracking the mouse actions of respondents (clicks). This allows for the identification of the frequency of clicks in specific graphic areas and their distribution patterns. The purpose of the research is to check the user's reactions to specific visual elements. It is used in marketing research to evaluate promotional materials, advertisements, or product packaging (e.g., packaging concept research).
It depends on the type of research and the target audience. However, the fundamental principle is to move from the general to the specific. The goal is to extract the most valuable information from a vast amount of data while minimizing the risk of error. In qualitative research, open-ended questions are often used to allow respondents to express themselves freely. In quantitative research, closed-ended questions are more common.
Absolutely, you can conduct it yourself! With the SurvGo.com application, you can create a survey using an intuitive creator or choose from pre-made templates. You can determine the sample size and distribution by age and gender. Surveys are conducted quickly, sometimes in just a few hours! The service is designed for the execution of simpler survey research. If you want to conduct a complex research project, please contact our experts.
As a standard, for each conducted research, you will receive a response database in Excel format. It is also possible to create a research report by our experienced experts. The report includes a detailed data analysis along with research findings. We can perform statistical calculations and other research-related tasks for you (e.g., presentation of the research findings). The specific scope of data processing is always agreed upon with the client.
