Analysis of existing data (Desk Research).
The basis of desk research analysis is constituted by public statistics documents, reports, analyses and publications.

Desk Research is a research method that is based on the analysis of the available data sources, including in particular their compilation, mutual verification and processing. Such analysis can serve as the basis for drawing conclusions on the topic being under investigation. For example, a Desk Research analysis carried out within a study on labour market shows its effect in the diagnosis of the labour market condition of a given area, the characteristics of its groups as well as the description and verification of actions taken by the institutions operating on it.

Working the existing data

The Desk Research method does not have a specific timeframe/phase of implementation – the acquisition and exploration of data usually is being performed during the entire research project due to the fact that the documents are often being updated and combined with the materials obtained during the remaining stages of the study.

Desk Research stages.

The Desk Research approach is usually based on documents from public statistics, reports, analyses, and publications, as well as statistical yearbooks. Collaboration with the client also ensures a high level of information received.

The phased approach to Desk Research includes:

  • Zero audit (identification of available data sets, indicators, and objects, identification of the time period for which the analysis will be prepared, 
  • development of a set of potential variables, preparation of data set, 
  • data exploration,
  • analysis of statistically significant data relevant to the research, 
  • analysis of trends in basic characteristics related to the subject of the study. Basic methods of time series analysis will be used, including trend models (linear, non-linear), dynamics indexes, average rate of change, 
  • multi-dimensional comparative analysis of current results against previous respondents' declarations, 
  • conclusions.

Frequently asked questions.

How long does a desk research study take?

The duration of the desk research study depends on the scope of data needed to acquire and the specific characteristics of the research area. Usually, the study is carried out within 2-3 weeks, but in the case of more advanced projects, it may take even over a month.

What data sources are used in desk research analysis?

In desk research analysis, a diverse range of data sources is utilized to provide clients with comprehensive and reliable insights. The most commonly used sources include official statistics from government agencies, industry reports, market research and marketing survey results, official documents, as well as any other information available online (such as expert opinions).

What is the cost of a desk research study?

The price of desk research varies depending on the scope of data analysis and sources of data acquisition for each research project. Therefore, the price is determined individually with the client during the quotation stage.

What is desk research used for?

Desk research allows to obtain knowledge about market trends, major players in the market, market structure, and consumer purchasing preferences. Thanks to desk research, we can also diagnose opportunities and threats when introducing a new product to the market. Desk research is mainly used in market research and marketing research.

What are the benefits of desk research?

The main advantage of this method is the speed of its execution and the relatively low cost of data acquisition and analysis. This type of research also provides a solid foundation in market research, which can be complemented by customer opinions (such as through IDI interviews or surveys).

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Dr Monika Jaremków
Dr Monika Jaremków
Dyrektor ds. B+R
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