Brand awareness can be measured using the following indicators:
Brand awareness research can be conducted through:
Frequently asked questions.
Brand awareness is particularly important when it comes to FMCG products, which are fast-moving consumer goods. A consumer's good knowledge of a brand shortens their decision-making process, which encourages them to make faster purchases through a system of positive associations.
It all depends on the complexity of the questionnaire and the sample size. A big advantage in this regard is research conducted using online survey techniques, as they can be completed in just a few days.