Brand awareness research.

A brand plays a role of a company's business card, which enables the identification of its products, guarantees their quality, and also arouses customers' interest. Due to its identification aspect, a brand plays an extremely important role in the process of product selection and purchase, where it, along with price, constitutes the basic factors influencing consumer buying behavior. 

Measuring brand awareness:

Brand awareness can be measured using the following indicators:

Benefits of the research.
  • Verification of the level of brand awareness among the target group of buyers;
  • Possibility to verify the level of customer loyalty to a particular brand;
  • Determination of the level of customer satisfaction;
  • Possibility to identify directions for brand development;
  • Enables adjustment of the marketing strategy to meet the expectations of brand product buyers;
  • Knowledge of expectations of both current and potential customers.

Brand awareness research can be conducted through:

 Telephone interviews

 Internet-based surveys



personal interviewing

For offer presentation, please contact us
Dr Monika Jaremków
Dr Monika Jaremków
Director of research

Frequently asked questions.

Is brand awareness important?

Brand awareness is particularly important when it comes to FMCG products, which are fast-moving consumer goods. A consumer's good knowledge of a brand shortens their decision-making process, which encourages them to make faster purchases through a system of positive associations.

What important features should a good brand include?
  • Identification - it is important for a good brand to stand out among similar brands in the market.
  • Promotional - a brand should attract consumers and serve as an incentive for purchases.
  • Guarantee - it is essential for a brand to assure its customers of high-quality products.
Is brand awareness research time-consuming?

It all depends on the complexity of the questionnaire and the sample size. A big advantage in this regard is research conducted using online survey techniques, as they can be completed in just a few days.

What data can I obtain after conducting research?
After completing the research, our researchers provide clients with a database of responses in Excel format, and upon request, they can also provide summaries along with charts.
Furthermore, upon prior request, it is possible to prepare a research report with conclusions and research recommendations. All details related to the provision of specific data are agreed upon before the start of the project.
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