Brand awareness research.

The brand is a sort of corporate image, that makes it possible to identify its products, guarantees their quality and also arouses customers’ interest. Due to its identifying aspect, the brand plays a significant role in the process of selecting and then buying the product. The brand, along with the price is a basic factor influencing consumer purchasing behaviour.
Measuring brand awareness:
Brand awareness can be examined using the following rates:
Benefits of the research.
  • Assessment of the level of brand awareness by the target group of buyers;
  • The ability to verify the loyalty level of customers of a given brand;
  • Determination of the level of customer satisfaction
  • The opportunity to determine the direction of the brand development
  • Allows to adjust the marketing strategy in terms of the buyers’ expectations towards brand products
  • Knowledge on the expectations of, both, current and potential customers.
Brand awareness research can be carried out by the use of:
Computer-assisted
Telephone Interview
CATI
Computer-assisted
Web Interviewing
CAWI
Group/Individual
interviews
FGI/IDI
Paper-and-Pencil
Interviewing
PAPI
Computer-assisted
personal interviewing
CAPI
For offer presentation, please contact us
Dr Monika Kurpanik
Dr Monika Kurpanik
Director of research
Zadzwoń do nas Napisz