Characteristic phenomena observed in every sector include the dynamic variability of its immediate and broader environment, the tendency to introduce newer and more innovative products and services into the market, and the constant change in consumer tastes and preferences.
Maintaining a high market position requires monitoring trends in these areas and incorporating them into the adopted marketing strategy. In this process, marketing research is invaluable, applicable both in the FMCG (Fast-Moving Consumer Goods) and the medical and pharmaceutical markets.
In this area, we carry out:
Contact
Concept
Results (7-14 days)
The Process of Analysis and Verification in Qualitative Research:
Qualitative research is typically more expensive compared to quantitative research, making it challenging to obtain results that can be generalized to the entire population.
How do we address this issue?
Thoughtful Selection of Research Participants Based on:
Two-Step Data Analysis: Proprietary Method
Sample Price List:
SERVICE RANGE
4 IDI, 2 FGI, TWO-STEP ANALYSIS, REPORT
NET PRICE: PLN 9,900 - DELIVERY IN 14 DAYS
SERVICE RANGE
2 FGI, REPORT
NET PRICE: PLN 8,800 - DELIVERY IN 14 DAYS
SERVICE RANGE
BRAND AWARENESS RESEARCH
(CATI, N-600), REPORT
NET PRICE: PLN 14,000 - DELIVERY IN 14 DAYS
SERVICE RANGE
CLT STUDY N=450, STATISTICAL ANALYSIS, REPORT
NET PRICE: PLN 14,000 - DELIVERY IN 14 DAYS
*Pricing for marketing research is valid for the years 2016-2017
Proven Solutions
i and Delivery Times
Schedule:
Conducting a marketing study for the pharmaceutical industry can also be complemented by quantitative research, which allows for the quantification and validation of issues related to the product's target audience.
For this reason, it is also worthwhile to include in the conducted research projects a Computer-Assisted Telephone Interview (CATI survey), which will provide detailed numerical data.
Survey elements may include, among others:
| Lp. | Zakres usługi | Grupa docelowa | Czas realizacji | Cena netto(od...) |
| 1 | 4 IDI, 2 FGI, dwustopniowa analiza, raport | Konsumenci | 14 dni | 9900 PLN |
| 2 | 2 FGI, raport | Konsumenci | 7 dni | 8800 PLN |
| 3 | Badania rozpoznawalności marki (CATI, n=600) | Konsumenci | 14 dni | 14000 PLN |
| 4 | Badania grup opiniotwórczych, 20 IDI | Lekarze, farmaceuci | 14 dni | 12500 PLN |
Frequently asked questions.
No, certainly not. The target group for each survey is determined individually. Even before starting telephone surveys, the appropriate individuals to whom interviewers will direct questions are identified. They are differentiated based on factors such as age, occupation, education, social status, or place of residence. Depending on the survey, it is often directed at a specific group, which may include students, retirees, specialists in a particular field, or residents of a chosen metropolitan area.
FGI stands for Focus Group Interviews, which are essentially focused group discussions. They are useful in marketing, opinion, social, and evaluative research.
IDI stands for In-Depth Interviews, which are characterized by direct one-on-one conversations between the researcher and an individual respondent. IDI research is typically used to gain a deeper understanding of a phenomenon and to better observe the respondent described during quantitative research. This allows researchers to see the emotions, behaviors, and reactions of the participants.
BioStat's employees have extensive professional experience and knowledge of mobile technologies. Our clients value our employees for their high credibility and passion for the tasks they undertake. Reliability combined with creativity are two more aspects that our researchers possess. They approach each study individually, making all clients feel appreciated.
