We have prepared and are realising research project along with the scientific researchers from the Academy of Leon Koźmiński in Warsaw which aim is to determine the degree of stimulation and use of informal communication by companies in the Polish market. Thereupon, we are conducting a series of talks with businessmen as well as PR department, marketing and business entity communication workers diversified in terms of the employment rate and business profiles.

The research is funded by the National Centre of Science, and its results will serve as the material for a research monograph.