User Experience Research | Get information about projects and functioning products

User Experience Research

UX research is aimed at software,
apps and websites developers.

What is UX research?

User Experience research is designed to check the website / application interface in terms of functionality, design, transparency and intuitiveness as well as the graphic design of the project. The result of the UX research are recommendations that improve the concept or allow for the optimization of an already available service / product. As a part of the research, information on the behaviour and needs of clients is obtained.

Is the UX research needed?

In the age of high competition, the features of functionality and interface design often determine the purchase of a given product / service. This is especially important in the case of software - the right appearance of the product is more than just the packaging itself, it is above all an important aspect affecting the comfort of user interaction with the product. UX research allows evaluating all of these aspects as far as your offer is concerned.

Why is it worth trusting us?

Thanks to our experience, we can ensure gathering valuable feedback from target groups and providing guidelines to adapt the product / service to the real needs of users.

Thanks to the UX research, we gather opinions both for conceptual work, as well as information on projects, prototypes, early utility versions and functioning products..

Our measurements in the above-mentioned field are based on qualitative research (individual and group), quantitative research and functional tests.

The results of our research are presented in the form of a summary report, including:

Expectations of the product / service target group;
Evaluation of the proposed solutions;
Identification of strengths and weaknesses from the perspective of its recipients and / or the target group;
Comparison of user requirements to the current form of the service along with recommendations for any possible changes.

Marketing Research Brand Awareness Research Market Research Public Opinion Surveys

Frequently asked questions.

How can the client be assured that the research will reach the appropriate target group?

The specialized team at Biostat takes into account all relevant parameters and research factors to best match the target group to the research problem. Depending on the research topic, experts select interviewers based on factors such as age, gender, profession, education, place of residence, and more.

Is a SWOT analysis helpful for User Experience research?

What does the acronym SWOT actually stand for? It represents strengths, weaknesses, opportunities, and threats.

A SWOT analysis is highly beneficial for User Experience research. It allows us to determine the strengths and weaknesses of our current target group, as well as to analyze the opportunities and threats that we can address through our future actions.

Is UX Research a one-time process?

No, UX Research is an ongoing process. As the product evolves and its users change, regular research and analysis of user experiences are necessary to maintain product quality and adapt it to changing needs.

e-mail

biuro@biostat.com.pl

telephone

+48 668 300 664

Main Office

ul. Kowalczyka 17, 44-206 Rybnik