Market research for Polfarmex


Biostat established a cooperation with Polfarmex to carry out a market research for OTC (over-the-counter) products. During research we used our proprietary method based on two-stage quality analysis. As a result of this analysis we determined a number of factors which are affecting perception of specific groups of pharmaceutics. We also prepared recommendations  which will be helpful in creating even better communication between Polfarmex and its clients.