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New AI Solutions in Medfile
28
May
2025
New AI Solutions in Medfile
The Biostat development team is constantly enhancing the Medfile software for managing medical facilities. Recently, ...
Patient Assistant. Another AI-Based Solution in Medfile
06
February
2025
Patient Assistant. Another AI-Based Solution in Medfile
Patient Assistant is another AI-based solution in Medfile, following Drug Assistant. Thanks to this feature, patients...
6 million users of Medfile and HaloDoctor medical services
08
January
2025
6 million users of Medfile and HaloDoctor medical services
Nearly 6 million unique users visited the health websites Medfile.pl and HaloDoctor.pl, published by Biostat. Both po...
20
April
2016
20
April
2016

Medicine packaging – our experts' publication in the world of pharmaceutical industry

We kindly invite you to read our experts' article in marketing research entitled "Opakowania leków w zmieniającym się społeczeństwie" [medicine packaging in the developing world] which was released in the latest magazine "Świat przemysłu farmaceutycznego" [the world of pharmaceutical industry]. Remarks presented in the article come from the surveys conducted by BioStat as well as from the existing literature.

At the times of increasing competition in the pharmaceutical market and possibility to buy medicine in places other than traditional pharmaceutical ones, there is an increase in the meaning of modern marketing and adapting offers to the clients' individual needs. The issue concerning medicine packaging occurs to be one of the key tools of individual marketing.

 

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