City of know-how- Poznan brand- a study of introduction strategy effectiveness.


We would like to inform that we successfully completed another round of tests of a study of introduction strategy effectiveness. Both studies, in 2012 as well as in 2011 were carried out by our company to the order of the City of Poznan and its scope included over 5 thousand physical respondents and businesses located in the country and abroad. The main goal of the study was to check the effects of the strategy and its impact on the perception of Poznan on selected target groups, ie:

  • foreign investors,
  • residents of Poznan and surrounding area,
  • Polish people,
  • Polish professionals,
  • Polish high school graduates,
  • Polish and foreign students,
  • Polish business tourists,
  • individual Polish tourists,
  • foreign business tourists,
  • individual foreign tourists,
  • business and individual service customer.

As a result of the tests we compiled a final report presenting the results of the study with conclusions, recommendations and the comparative report taking into account the results of each round of survey.

Having regard to the importance of the project, while expressing hope for further fruitful cooperation we would like to thank everyone designated by the City Hall of Poznan to work on the project, in particular representatives of the Office for Promotion of Poznan, led by the Director of the Bureau, Mr. Łukasz Goździor and Action Promotional specialist Mr. Jakub Król.